Imvelaphi yoMnqwazi weStraw

Isihloko: ILifa Elinomtsalane leMnqwazi ye-Iconic Straw Ebhiyozelwa yiNkampani XYZ, Inqaku:, Kwihlabathi elizaliswe zizixhobo ezifashiniweyo, bambalwa abaye bama kuvavanyo lwexesha njengomnqwazi we-straw. Ezi ntloko zikhaphukhaphu kwaye zinesitayile zinembali etyebileyo, zimiliselwe kwiinkcubeko ezahlukeneyo kunye nokusebenza kwazo ekulweni nelanga elitshisayo. Inkampani enye enika imbeko kwesi sincedisi esingaphelelwa lixesha yiNkampani XYZ, egxile kwiminqwazi yengca eyenziwe ngesandla ebamba eyona nto isiko, isitayile, kunye nozinzo, Imvelaphi yomnqwazi womququ inokulandelwa emva kweenkulungwane, kunye neenguqulelo ezahlukeneyo ezivela kwimimandla eyahlukeneyo. kunye neenkcubeko. KwiYiputa yamandulo, ooFaro babedla ngokuboniswa benxibe iminqwazi yengca, njengoko babekhusela ilanga. Ngokufanayo, e-Asiya, ngokukodwa e-China nase-Japan, amafama kunye nabalobi benza iminqwazi ukusuka kwi-straw elukiweyo ukuze bazikhusele kwizinto, iNkampani XYZ, umenzi ohamba phambili weminqwazi yeendiza, uye wakwazi ubugcisa bokugcina kunye nokusungula lo msebenzi wakudala. Yasekwa ngo-1980, inkampani iye yaba ligama lasekhaya kumzi-mveliso wefashoni, eyaziwa ngokuzibophelela ekulondolozeni ubuchule bemveli ngelixa ifaka i-aesthetics yanamhlanje. Ingqokelela yabo ebanzi ibandakanya uluhlu olubanzi lweendlela zomnqwazi, ukusuka kwiminqwazi yasePanama yakudala ukuya kwiminqwazi yaselwandle yefloppy kunye neminqwazi ye-boat, ukubonelela ngezinto ezahlukeneyo kunye nezihlandlo, Yintoni eyahlula iNkampani XYZ kukuzinikela kwayo kuzinzo. Yonke iminqwazi yabo yengca yenziwe ngesandla, iqinisekisa ukuba isiqwenga ngasinye senziwe ngobuchule kuqwalaselwe iinkcukacha. Ngokusebenzisa izinto zendalo, ezihambelana ne-eco-friendly, ezifana ne-straw, i-rush, kunye namagqabi esundu, inkampani iyanciphisa impembelelo yayo yokusingqongileyo ngelixa idala izixhobo ezikhethekileyo kunye ezintle. Ngaphezu koko, ukudityaniswa kweendlela ezizinzileyo kwandisa ukupakishwa kwazo, ezenziwe ngezinto eziphinda zisetyenziswe nezinokuphinda zisetyenziswe, Ukuqonda inkuthazo esemva kokudalwa kweNkampani XYZ, umntu kufuneka ajonge kumaxabiso angundoqo kunye nomnqophiso wenkampani. Ngokugxininisa kubugcisa obusemgangathweni kunye nokugcinwa kwenkcubeko, inkampani isebenza ngokusondeleyo kunye namagcisa avela kwiindawo ezahlukeneyo zehlabathi. La magcisa anezakhono anolwazi olunzulu kunye nobuchule, egqithisa ubuchule bemveli ukusuka kwesinye isizukulwana ukuya kwesinye, I-CEO yeNkampani XYZ, uJohn Smith, ukholelwa ngokuqinileyo ekuxhaseni aba magcisa kunye nokuqinisekisa urhwebo olunobulungisa. Ngokusebenzisana noluntu lwase-Ecuador, eMadagascar, nakuMzantsi-mpuma weAsia, inkampani idala amathuba okuba aba magcisa/abasetyhini babonise izakhono zabo ngelixa befumana umvuzo ofanelekileyo nozinzileyo. Oku kuzibophelela kwizenzo zokuziphatha kuhambelana nabathengi, abaya beqaphela ngakumbi impembelelo yentlalo kunye nokusingqongileyo yokuthenga kwabo, Kwihlabathi lefashoni yanamhlanje ekhawulezayo, apho iintsingiselo ziza kwaye zihamba, isigqoko somququ sihlala sisimboli esingapheliyo sesitayela kunye nokusebenza. Inkampani i-XYZ ibhiyozela eli xesha lokufumana imbeko ngokulinyusa libe phezulu. Uyilo lwabo olutsha lubandakanya izinto zale mihla ngelixa behlawula imbeko kwilifa lomnqwazi womququ, ukutsala isiseko sabathengi abanyanisekileyo kubo bobabini abathanda ifashoni kunye nabo bafuna ezinye iindlela ezizinzileyo, Njengoko ixesha lasehlotyeni lisondela kunye nemisebenzi yangaphandle iphinda iqalise, umnqwazi womququ kwakhona uthatha indawo esembindini. Inkampani i-XYZ ilindele ukwanda kwesidingo seminqwazi eyenziwe ngobunono, njengoko abantu abaninzi befuna ukhuseleko elangeni ngaphandle kokuyekelela kwisitayile. Ukusuka kubantu abahamba elwandle ukuya kubahambi bangaphandle, umnqwazi wengca ngokuzingca uthatha indawo yawo njengesixhobo esiguquguqukayo nesinefashoni yokuzikhethela, Ukuqukumbela, ukuzibophelela kweNkampani XYZ ekugcineni imvelaphi yomnqwazi womququ ngelixa isamkela uyilo lwangoku kunye nezenzo ezizinzileyo zibenza bahluke ishishini lefashoni. Ngokujolisa okungagungqiyo kubuchwephesha obusemgangathweni kunye noxanduva lokusingqongileyo, bayaqhubeka nokwenza izincedisi ezingaphelelwa lixesha ezihlonipha isithethe kwaye zithimbe abathandi befashoni kwihlabathi liphela.