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Market Research Report on European and American Hats

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Market Research Report on European and American Hats


With the continuous improvement of people's living standards, hats/caps, as a fashion accessory, have gradually become human beings’ an essential part of our daily lives. This survey aims to conduct a comprehensive survey of the hat market in Europe and America, and conduct in-depth analysis from market size, consumer demand, product characteristics, and other aspects.

1、 Market Overview

1. Market size of hats in Europe and America

According to market research data, the size of the European and American hat market reached approximately 22 billion US dollars in 2019,

In 2020, due to the impact of the epidemic, the hat market further expanded, with a market size of up to 26.5 billion US dollars. It is expected that the market size will continue to maintain high growth in the coming years.

2. Portrait of European and American hat consumers

European and American hat consumers are mainly young people, with consumers mainly concentrated between the ages of 18 and 35, with an average gender distribution. At the same time, consumers have high requirements for the style, color, material, price, and other aspects of hats, hoping to purchase fashionable, comfortable, and high-quality hat products.

2、 Product Features

1. Style

There are various styles of hats in Europe and America, mainly divided into sports hats, duck tongue hats, woolen hats, berets, straw hats,felt hats,fedora hats,buckets hats baseball hats and so on. Among them, sports hats are more popular in the European and American markets.In terms of hat shape, the cowboy hat shape is very popular.

2. Color

European and American hats are mainstream in colors such as black, white, gray, and red, and these classic color combinations are on the market

It is quite popular, and hats in various colors such as bright and fluorescent are constantly updated and updated with the trend of fashion.

3. Material

European and American hats are mostly made of high-quality raw materials, such as cotton, silk, wool, etc.

Nantong Yinwode Textile Technology Co., Ltd., as a leader in China's hat manufacturing industry has rich experience in OEM ODM SERVICES. Our main products include beret hats、fedora felt hats、visors、straw hats 、cowboy hats、buckets、children’s hats、dogs’ hats 、sports caps and so on.